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Combining Crowdfunding and Traditional Fundraising. 

There’s been a lot of discussion surrounding crowdfunding vs traditional fundraising: which is best and why you should use one over another.    You may be hearing that you should add crowdfunding to your fundraising methods.  However, if you are new to crowdfunding you might be unsure of where to begin, or … Read More

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Want to take advantage of Giving Tuesday? Here’s How

After consumers shop on Black Friday and Cyber Monday, Giving Tuesday purpose was to be the “Opening day of the Giving season.” Taking place November 27th but before the holidays! Giving Tuesday gives you the chance to get donors to participate before … Read More

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Carleton University Mentioned by GivingTuesday

GivingTuesday is an organization that created a global movement for giving and volunteering. In 2017, 6 million Canadians donated on GivingTuesday. Twitter impressions reach was 21.7 billion globally in 2017. In their higher education toolkit, GivingTuesday mentions crowdfunding as one of the … Read More

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What to Know About Running a Google Ad Grant Campaign

Note: This is a follow up to our previous post about the Google Ad Grant. If you’re unfamiliar with the opportunity, click here for a primer. Disclaimer: Make Giving Happen operates independently of Google Ad Grants and is not affiliated … Read More

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Google Ad Grants Wants to Give Your Non-Profit $10,000

Disclaimer: Make Giving Happen operates independently of Google Ad Grants and is not affiliated with Google. To apply for the Google Ad Grant, please visit https://www.google.ca/intl/en/grants/. In the non-profit world, funding is hard to come by, and every bit counts. … Read More

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Why Donor Profiles are Important to your Fundraising Success.

Here at Make Giving Happen we’ve expanded our features, and now your users can create profiles. This is not just good for them – it’s a huge opportunity for you.   Think about all your online profiles – for example, … Read More

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What is crowdfunding? A Beginner’s Guide.

What is crowdfunding, anyway? We’re all familiar with traditional fundraising. It comes in myriad forms: from humble bake sales, to sponsorship programs, to subscription programs, to dinners and giant galas. Throughout the years, traditional fundraising has been a lifeline for … Read More

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4 Simple Steps to Launching a Successful Crowdfunding Campaign.

Crowdfunding has exploded in popularity and can be successful regardless of what industry you’re in (including nonprofit). Resourceful entrepreneurs have learned that relying exclusively on traditional fundraising means ignoring a potentially massive income stream. Thanks to the power of social … Read More

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Crowdfunding Scams

Crowdfunding is great tactic to generate revenue and awareness. But like much in this world, there are people that want to exploit people’s generosity and interest. Since crowdfunding is built around trust, it gives fraudsters the opportunity to take advantage of … Read More